You gotta give it to American Apparel, they’re consistent. I respect that. They have the market cornered on raunchy, offensive, misogyny-laden advertising. Case in point, their latest magazine advert:
God bless Dov Charney, because that man does not give a flying eff about political correctness, good taste, social mores, etc…He goes with his gut, or more aptly, his nether region….Sure, the product sucks – poor quality, ill fitting, overpriced. As a side note, their swimwear is badass…
Moving on, I could care less that everything’s Made in America, “sweatshop free”, socially responsible, blah blah blah….But he’s got a real talent for marketing himself (affectionately referred to as “Love Dov”) as a mythical rock star figure. There was the infamous Jane magazine article where he whipped it out and did his thing (twice!!!) in front of the reporter AND…she wrote glowingly about him after everything was said and done…heh. I can’t find it online anymore since Jane is (much to my dismay) defunct. But, the article was RIDICULOUS.
He’s like the definition of charisma, because he’s a grade A freaknasty. Who wouldn’t want to work for a man who pays his workers a reasonable $18.00 an hour and encourages “free love” as a company policy? Described as a “lascivious…a cross between Terry Richardson and Taxi’s Judd Hirsch, circa 1977″. Hotness. In the early days of AA, he personally photographed all the ads himself. It should also be noted that none of the models are professional. Dov supposedly goes to local hangouts and approaches people (aka “jail bait”) he finds “interesting”. The ads are also, notably, never airbrushed, which is VERY rare in this day and age. He keeps it real. Move over Don Draper…meet Dov Chaney. 
